SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important.
What is SEO
SEO is how you find the information you want to find. It is essential for any website and, to some extent, most search engines.
So how do you find the information you want to find?
Think of your website as a “search engine.” While you don’t put all the content you want to share on your site, you may want your ads and links to go there, so it is a good idea to place some of that content on your site.
So how do you keep people coming back to the page you’ve put all of your content on? This is the area of SEO that involves:
Content
Your content has a variety of different things in it, each with a different function. Some things you put on your site are important, while others are more personal. Regardless of which parts of your site you think are important, when the result of those words are viewed by people, they should be seen as important, so if you’re interested in this and more tips about SEO, browse around here to find the best information online.
For a better understanding of the functions of each of your content pieces, see here:
Types of Content on a Website
All of the search engines should be able to index the pages you create as well as the search results you can get. Once the search engines index those pages, the quality of those pages will reflect that. So having great content is the key to indexing the pages properly and getting the search results you want.
It is important to mention that you must do a lot more than just create content. You must also make sure your content is good enough. Content that gets a lot of views doesn’t necessarily mean that it’s good.
How do you make sure that it’s good? A lot of SEOs view content as the reason people come back to the page that they’ve clicked on. This is a huge oversight. Even though people will click on a good ad or link, the quality of the site isn’t usually the issue.
The website will get indexed if the site itself is good. In most cases, this is not an issue. Websites are indexed because of the quality of their content.
Just how will content matter?
The answer to this is, absolutely, so, so much. All of the SEO elements you listed are direct results of the content you create. For example:
Content is something that is consumed for the sole purpose of getting people to click on it.
At the core, that is what SEO is all about: getting people to see the things you want them to see. It’s the perfect site to do this on!
The right stuff is what generates the high-quality traffic and leads to engagement and referral traffic. It is what we want to see and what we need to have to achieve our business goals.
Remember that having high-quality content is about two things:
Getting a high level of quality traffic for our site and
Getting a high level of engagement and referrals
More and more, Google is getting smarter and more aware of what people want to see when they click on your ad and how they want to click on the ad. This is the #2 goal of SEO.